The Sun, the Cow and the Farmer are a celebrated trifecta in the agrarian economy. Every year in January, the line between villagers and urban populace is blurred as everyone comes out in their festival regalia to pay their respect in traditional fashion. The high point of the celebration is signified by an overflowing pot of milk, which just happens to be your cue to join in and yell “Pongal O’ Pongal!”.